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Nowlark

A form on your site that alerts your team.

For a business whose website messages need a quick answer. When a customer writes, the people you pick get an alert on their phones. Whoever takes it first has it, and everyone else sees who did, so two people never reply and nobody assumes someone else did.

The people who answer use the free Nowlark app on an iPhone or iPad. Your visitors need nothing.

What a form does.

Reaches the people you pick

The alert carries the customer's message and email address, so whoever takes it can reply straight away. If nobody takes it in the minutes you set, your backup people get it.

Asks only what applies

14 kinds of question. Show "How many chairs?" only to someone who asked for a quote, and split a long form into up to 10 steps with a progress bar.

Keeps spam out of your way

No puzzle for your visitors. Likely spam goes to its own folder and never alerts anyone. Not spam puts a message back.

Takes files and consent

Visitors can attach images, PDFs or a zip. A consent box keeps the exact words they agreed to, and when.

Sends people on

After sending, show a thank-you, open a page of yours, or pick the page by what they answered.

Works on any site

Share the form's own page as a link, or paste one line wherever your site builder takes embed code.

What it counts.

Seen, started and sent

How often the form was seen, started and sent, and the share of visitors who sent it, by day and by the ad, email or site that brought them.

Where people gave up

The last question people were on when they left, so you know which one to shorten or make optional.

Which version works

Try two versions of a form, about half the visitors each. When the numbers are clear, keep the one more people send.

No cookie, and no visitor's address is stored.

How it looks.

Your colours and type

Colours, corners, spacing and font in an editor with a live preview. It will not save text too faint to read.

Your designer's CSS applies

Rules your web designer adds take effect as written, without !important.

5 languages

English, German, French, Spanish and Romanian, set per form or from the visitor's browser, and every message yours to reword.

What it costs.

$19 a month for the teamTeam: 3 forms and up to 5 people, you included. Team Plus: any number of forms and people, $49 a month. Each form takes up to 500 messages a day. One flat price for the team, never per form or per person.

Try it 14 days free, with one form, no card. Every message stays in the form's inbox on the web, and exports to a spreadsheet. Cancel any time: nothing is deleted, sending pauses. Paid by card on the web, handled by Paddle.

Nowlark and Marketo, side by side.

Each row says what each one does, and where both do the same.

What you needNowlark FormsMarketo Engage forms
Someone hears about itAn alert on the phones of the people you pick. Whoever takes it first has it; if nobody does, it goes to your backups.An alert email to the sales owner or any address you list, from a campaign you build. Alert the Sales Rep
SpamNo challenge for visitors. Likely spam goes to its own folder and alerts nobody.reCAPTCHA v3, with no challenge for visitors, which scores how suspicious each entry is. Setting up reCAPTCHA v3
Several stepsBuilt in: up to 10 steps, a progress bar and Back.No multi-step layout in Adobe's form docs; community answers suggest scripts or several forms. Adobe community thread
Show a field only when it appliesBoth do.Visibility rules on another field's value. Toggle field visibility
After sendingBoth do: a thank-you, a page of yours, or a page chosen by the answers.Stay on the page, a Marketo landing page, an external address, or a page chosen by the answers. Set a thank-you page
Returning visitorsBoth fill earlier answers in. On Nowlark the visitor chooses, with a box that keeps them in their own browser.Known answers filled in and the next blank questions asked, with Form Pre-Fill on. Progressive profiling
The form's own numbersViews, starts, sends, conversion and where people gave up, for each form and each source.Conversions and conversion rate for each landing page. Landing page performance report
Trying two versionsTwo versions of one form, with results for each; keep the one more people send.Test groups of landing pages; the report shows the group's total. Landing page performance report
Your own lookAn editor with a live preview, and your own CSS on top.Built-in themes with a preview, and your own CSS added over the theme. Edit the CSS of a form theme

Marketo Engage is a whole marketing suite, with email programs and lead scoring. If that is what you need, it does far more than forms. Nowlark Forms is for the message that needs a person to answer it.

Marketo's answers are read from Adobe's documentation and community on 16 October 2026. Adobe and Marketo are trademarks of Adobe Inc.; Nowlark is not affiliated with Adobe.

Put a form to work.

1. Start a team

On the web, free for 14 days, no card.

2. Invite who answers

They get the free app on an iPhone or iPad and tap your invite.

3. Add your form

Share its link, or paste one line into your site.