Nowlark and PagerDuty compared
What a team of ten pays on each, what both do, and where they differ: per-user pricing, phone calls and status pages.
PagerDuty is the incident platform large operations teams standardise on. Nowlark is on‑call for a small team: a rota, backups when nobody answers, and every alert on everyone's phone, at one price for the whole team.
What 10 people pay#
| Tool and plan | 10 people a month |
|---|---|
Nowlark Team Plus: $49 a month for the whole team |
$49 |
PagerDuty Professional: $25 a user a month, or $21 billed yearly |
$250 |
Read on 6 November 2026 from each pricing page: monthly billing, before tax.
For a team of 10 on monthly billing, that is $2,412 a year less on Nowlark. PagerDuty's free plan covers 5 users with one schedule and one escalation policy.
What both do#
- A rota for who is on call, with daily or weekly shifts and overrides for a swap or a sick day.
- Escalation: when nobody opens an alert within the wait you choose, it goes to the next step.
- Alerts from Datadog, Sentry, Grafana, Prometheus Alertmanager, Uptime Kuma, GitHub and Healthchecks.io.
- Company sign‑in, and people removed when they leave the company.
Where they differ#
| Nowlark | PagerDuty |
|---|---|
One price for the whole team |
Priced per user |
No phone calls or texts |
Phone calls and texts |
Apps for iPhone, iPad, Mac and Apple Watch; Android and Windows in the browser |
Apps for iPhone and Android |
No status pages or incident workflows |
Status pages and incident workflows, from Professional |
Choose PagerDuty if your alerts have to reach people by phone call or text, or you want status pages and incident workflows in the same tool. Choose Nowlark if you want a small team covered on their phones without paying for every seat.
Try it#
A team is free for 14 days, with no card, and a sample team shows it filled in. Datadog, Sentry, Grafana, Alertmanager, Uptime Kuma, GitHub and Healthchecks.io each have their own guide.